Born from our founder’s time living in Sydney, the name comes from the city’s latitude — 33° South.

It marks the place where the idea first took shape, but also reflects something bigger: a way of travelling that’s curious, considered and guided by good taste rather than trends.

Frequently Asked Questions

  • Because great travel is about more than finding a hotel — it’s about knowing which one is right for you.

    At 33 South, we combine industry relationships, insider knowledge and a highly personal service to create trips that go beyond what’s available online.

    Our clients benefit from carefully considered recommendations, exclusive partner amenities, preferred rates where available and access to a global network of exceptional hotels and travel partners.

    As a private travel agency, we work with a limited number of clients to provide a truly personal service — taking the time to understand your preferences, advocate on your behalf, and be there throughout your journey.

  • Almost anything.

    Whether it’s a boutique hotel in Tokyo, a beachside hideaway in Sri Lanka, a private villa in Tuscany, a mountain chalet in Verbier, a safari lodge in Botswana or a sailing yacht in the Cyclades, every recommendation is tailored to the way you travel.

    We work with private individuals, couples, families, executive assistances, private offices and businesses looking for a more personal approach to travel. Whether you’re planning a honeymoon, family holiday, executive travel or a company retreat, every journey is designed around your individual needs.

    Over the years, we’ve built trusted relationships with hotels, destination specialists and local experts around the world. Every recommendation is backed by genuine local knowledge, first-hand industry insight and the people who know each destination best.

  • In most cases, no. Our service is complimentary because we receive commission from our trusted hotel and travel partners.

    For particularly complex itineraries or research-intensive requests, we’ll always discuss any planning fee with you before we begin.

  • Absolutely.

    We work with trusted travel partners and suppliers around the world, including ATOL and ABTA protected providers where applicable.

    Your booking security is just as important to us as the trip itself.

  • We specialise in exceptional travel, but exceptional doesn’t always mean extravagant.

    The definition of luxury is constantly evolving. Today, it’s found in thoughtful design, genuine hospitality, privacy, space and a strong sense of place — not simply the number of stars on the door.

  • Cancellation polices are set by the hotel or travel provider you book with, just as they would be if you booked directly.

    The difference is that you’ll have someone in your corner.

    If your plans change, we’ll handle the conversations on your behalf and always do our best to use our relationships with our partners to secure the most favourable outcome possible.

    For complete peace of mind, we always recommend you secure comprehensive travel insurance.